Businesses can use AI to deliver dynamic, personalized experiences to users based on their browsing and purchase history. This helps increase conversion rates by showing products and content that match each individual's interests.
Social media engagement
Companies can interact directly with customers on social media by using paid ads or sponsored content to target specific audiences based on interest, age, and location.
Lead generation and conversion
As a component of digital marketing, CRO focuses on improving the percentage of website or app visitors who complete a desired action, such as making a purchase or signing up for a service
Business and market intelligence
Using data-driven strategies allows brands to continuously optimize campaigns for better performance. AI can be used to analyze market trends and inform strategy.
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