Immediacy is a key advantage, with tactics like SMS and push notifications enabling instant communication with customers.

With billions of mobile device users globally, mobile marketing enables businesses to connect with a broader audience where they spend the most time.

It allows for highly targeted messaging based on a user's preferences, behavior, and location, leading to higher engagement.

It is easier to track and analyze the success of mobile campaigns through metrics like click-through rates, conversion rates, and app downloads.