A direct and personalized way to communicate with customers and prospects by sending emails. Campaigns can include newsletters, promotional offers, and automated messages to nurture leads.
Email marketing gives you more value for your money than most other digital channels.
Direct communication
When you build your own email list, you have a direct connection to people who want to hear from you. This means you don’t have to rely on social media algorithms or worry about sudden changes affecting your reach.
Measurable and data-driven
Email marketing platforms give you clear insights into important metrics like open rates, click-through rates, and conversions. With this data, you can continually improve your campaigns.
Customer retention
Consistent, helpful updates keep your brand front and center and build lasting customer loyalty.
References
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